Zach Bosle, a sixth-generation farmer from Hastings, Nebraska, embodies the grit and ingenuity of rural America. Raised on a family farm with row crops and livestock, Bosle’s roots in agriculture run deep. His journey from the fields to the forefront of agricultural innovation has culminated in two ambitious ventures: Tractor Tuesday and Farm Athletes. These initiatives reflect his passion for empowering farmers and uplifting the next generation of agricultural leaders while redefining how the industry connects with athletics.
A Foundation in Agriculture
Bosle’s connection to agriculture is personal and profound. Growing up east of Hastings, he learned the value of hard work alongside his father, tending to crops and managing a farrow-to-finish hog operation. “You work on a farm until the job is done. There’s no quitting early,” Bosle has said, a mantra that shaped his worldview. After graduating high school in 2000, he pursued higher education at the University of Nevada-Las Vegas.
Before launching Tractor Tuesday, Bosle owned HastingsAg.com, an online agricultural platform, which gave him insight into the equipment market. His deep ties to farming and understanding of rural communities drive his mission to create tools and opportunities that resonate with those who feed the world.
Tractor Tuesday: Revolutionizing the Equipment Marketplace
Launched in 2024, Tractor Tuesday is Bosle’s answer to the inefficiencies of traditional agricultural equipment auctions. The online platform empowers farmers, ranchers, and dealers to buy and sell machinery without the burden of hefty commissions. Unlike conventional auction houses, Tractor Tuesday charges no seller’s commission and a capped 5% buyer’s premium (slashed to 2% for its ongoing “2% 2’sday”). This cost-conscious approach reflects Bosle’s commitment to affordability at a time when farmers face tightening budgets.
“Tractor Tuesday is about fairness and giving producers control,” Bosle explains. The platform’s proprietary software offers an intuitive, secure bidding experience tailored to the agricultural sector. Since its debut, it has attracted over 8,000 verified users, with high-end tractors and planters already listed. Strategic advertising on RFD-TV, Machinery Pete, social media, and industry platforms has amplified its reach, generating buzz within the farming community. Bosle’s vision is clear: to create a marketplace that fosters prosperity and simplifies transactions for equipment owners worldwide.
Farm Athletes: Elevating Rural Roots in Collegiate Sports
While Tractor Tuesday transforms the equipment market, Farm Athletes—launched under its umbrella on August 27, 2024—tackles a different challenge: supporting NCAA athletes from farm and ranch backgrounds. Bosle recognizes the unique struggles of “farm kids” who juggle grueling athletic schedules, academics, and often financial hardship. The initiative initially offered Name, Image, and Likeness (NIL) deals to these student-athletes, providing financial support and a platform to share their stories.
Farm Athletes celebrates the intersection of agriculture and athletics, highlighting the discipline and work ethic forged in rural life. The program has signed over 20 athletes across 11 states, including standouts like Texas Tech basketball player Bailey Maupin, Fort Hays State wrestler Marissa Porsch, Nebraska pitcher Tyner Horn, and Iowa football player Rylan Barnes. These ambassadors represent Tractor Tuesday in marketing campaigns and community outreach, inspiring others from similar backgrounds. “The best part is seeing these Farm Athletes get the recognition and support they deserve. Their stories will inspire the next generation of athletes from rural America,” Bosle said.
In 2025, Farm Athletes evolved into a nonprofit focused on scholarships, addressing a gap in financial aid for rural athletes often overlooked by traditional systems. Bosle’s goal is to ensure these students can thrive without the pressure of side jobs or dropping out. “We started with NIL to give them a boost, but scholarships are the real game-changer. We’re here to make sure farm kids aren’t forgotten,” he says. By seeking donors and corporate sponsors, Farm Athletes aims to cultivate a legacy of success for the next generation of farm families.
A Vision for the Future
Zach Bosle’s ambitions with Tractor Tuesday and Farm Athletes are rooted in a desire to uplift rural communities. Tractor Tuesday seeks to redefine equipment auctions by prioritizing affordability and user experience, while Farm Athletes empowers student-athletes to carry forward the values of hard work and resilience. Together, these ventures bridge Bosle’s passions for agriculture and athletics, creating opportunities that resonate far beyond the fields and arenas.
As Tractor Tuesday prepares for the busy auction season towards the end of 2025 and Farm Athletes expands its scholarship program, Bosle remains grounded in his mission. “We’re not just investing in talented individuals but in the future of agriculture,” he says. For a man who grew up farming and dreaming big, Zach Bosle is proving that the heart of rural America can drive innovation and inspiration on a national stage.